Olivier Rousteing has been officially appointed as the new creative director of Rabanne. The Puig company, which owns the brand, stated that this is “a new important stage in the evolution of Rabanne.” The former creative director of Balmain, who left his position in November 2025 after 14 years of work, will present his first collection for Rabanne during Paris Fashion Week in March as part of the autumn-winter 2027/2028 season.
“Joining Rabanne is a great honor. It is a House that has always challenged traditions, transforming bold ideas into creations that have made fashion history. Its innovative spirit, craftsmanship, and fearless creativity have inspired generations, and today they inspire me,” stated Olivier Rousteing.
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The unexpected announcement of the appointment took place on July 14th. In the official portrait, Olivier Rousteing holds Rabanne’s iconic silver metallic chainmail, with a notebook and pen on the table before him.
Rousteing’s aesthetic during his Balmain tenure was known for its bold silhouettes, intricate embellishments, and a penchant for dramatic details—qualities that perfectly align with Rabanne’s DNA and its legendary metallic dresses.
Spanish designer Paco Rabanne with model Isabelle Delfeld, 1967; the famous Rabanne chainmail held by Olivier Rousteing
The designer is now 40 years old and already possesses 15 years of experience as a creative director. When Olivier Rousteing took the helm at Balmain in 2011, he became the youngest designer without founder status to lead a major Parisian fashion house since Yves Saint Laurent’s appointment at Dior.
During his time at Balmain, Rousteing cultivated the phenomenon of the “Balmain Army”—an influential community of models, celebrities, and influencers, including members of the Kardashian family. In an era where celebrities have become a primary driver of the fashion industry, the designer brings not only his creative energy to Rabanne but also immense social media influence. His Instagram boasts 9.4 million followers, while Rabanne has approximately 1.9 million.
Olivier Rousteing at Met Gala-2026
The appointment follows Olivier Rousteing’s high-profile return last May when he designed a custom gown for Beyoncé for the Met Gala. The ensemble featured a nude base with crystal “skeletal” embroidery that extended to the fingertips.
According to Rabanne representatives, under Olivier Rousteing’s direction, the brand will continue to expand its ecosystem by developing new product categories and fostering a constant dialogue between fashion, beauty, and innovation.
Based on materials from vogue.fr.